Our Mission


We're an Australian owned company, founded in 2018, on a mission to streamline and simplify the old, manual disconnected domestic and international supply chain.

Our products are designed to connect buyers and sellers via our VIP market place and connect the dots of more than 57 processes and reduce it to 5 simple key touch points that encompass the entire supply chain all in one place. Opening the door for SMEs (Small medium enterprise) to have access to international markets with a click of a button. Our aim is to make complex trading systems simple and efficient, reduce costs for producers, create efficiencies and enhance traceability for all supply chain participants. We understand the pitfalls and frustrations surrounding the current process and our products are there to advance supply chains, particularly the Australian agricultural sector and essentially make the entire system easy - a trading companion in your pocket.

We want to make domestic and international trading simple, so even the smallest producers can have direct access to local and international markets. We're pulling the currently outdated and complicated paper-driven supply chain into this new digital landscape – piece by piece. From farm to fork, our technology is created with all parts of the supply chain in mind - every step of the way.

Our most recent product to market is the AXIchain “mobile” National Vendor Declaration (mNVD). This app is designed to simplify and replace the National Vendor Declaration (NVD) paper process for livestock movements with a digital solution - enabling an NVD to be created with a few clicks of the button.

This provides real-time, live data on the movement of livestock, perfectly synced for when selling.

Find out more about the mNVD.

MEET THE TEAM

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Linda Woodford - Founder and CEO

With 10 years in trading as the director of Kaizen Consulting Asia-Pacific. Linda experience and network spans sectors, such as Oil/Gas, Mining, Agriculture, Food and Beverage. Has a trading network across Asia, (China, Vietnam, Singapore, Indonesia) into Europe and the USA.

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Hien Tran - Head of Product & Co-Founder

Senior consultant with over 18+ years of IT Software development. Experience ranging from BI manager, PMO, Projects coordinator, Software Analyst, Product manager to International Account manager.

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David Picker – Principal Relationship Manager

David is an agribusiness professional with 18 years of experience in Australia and internationally. He has in-depth knowledge, expertise and a network that spans production management, FMCG sales, business development and government affairs and is passionate about supply chain efficiencies and improvements. Experience includes leading the Victorian livestock industry through projects such as livestock traceability improvements, free trade agreement negotiations and management of multi-million dollar grants.

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Andrew Davidson - Head of Farm and Agri-tech

Andrew is a delivery focused Technology enabler, who has an exceptional reputation for designing and delivering complex systems on time and within budget. An expert (20+ years) in livestock with a wealth of knowledge and experience in a wide range of innovative integrations and projects, specialising in delivering improved efficiencies in digital Agri-market processes to enable sound decisions based on real time data.

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Ben Waters – Advisor Beef, Sheep and Finance

Ben Waters is a Senior Managing Director and leads the Agribusiness industry team in Corporate Finance. Ben has experience with one of Australia’s largest banks managing their agribusiness portfolio. Ben leads asset sales and independent advisory projects within the beef, dairy, horticulture and cotton. Ben grew up in Northern NSW on a sheep, cattle and mixed cropping property. He now runs his own self replacing sheep operation and beef herd on a property in the same area.

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Dr Mark Kuzmycz - Solutions Architect, Cloud based application development and Blockchain Technologies.

With a PhD in artificial intelligence, Mark has 20+ years experience in full stack development. Previously employed by Oracle developing online statement presentment solutions for US and Australian based companies. At the cutting edge of technology, Mark has architected and implemented PCI compliant solutions that support over 14 million customers.

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Tai Phung - International Sales Manager

Tai is a highly respected Red Meat sales and marketing executive with over twenty years’ experience in domestic and international trade, with a strong background in integrated supply chain management. He has worked for some of Australia’s largest agricultural companies including Elders and ABB Grain, plus 4 years heading up a commodity trading desk for a major Singaporean company sourcing products from South America and EU to major clients in China, Japan and Korea. Tai’s international purchasing book is extensive spanning many countries and long established relationships.

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Andrew Miles - Domestic Sales Manager

Andrew has a lifetime in agriculture, which began on the family farm in the SE of South Australia. He has a passion for the livestock supply chain - from farm to consumers all around the world. Andrew brings a wealth of experience and his previous roles include a Livestock Agent buying and selling livestock, a Supply Manager sourcing meat, wine and beer for China and Agribusiness Banking across several states. Not to mention Export Sales Manager with several large Australian exporters responsible for the SE Asia and Northern Asian markets across beef, lamb and mutton and establishing branded beef programs.

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Ian Perry - Finance Consultant

Ian Perry has a long history in Banking, Finance, and Capital Markets in the Agriculture and Agribusiness industries. His prior roles include Head of Agribusiness, ANZ Corporate & Institutional Banking and Executive General Manager Financial Services for Ruralco Holdings and Nutrien following its acquisition of Ruralco. Ian has a deep understanding of the capital needs of Agriculture Enterprise and is passionate about the sector and working with companies across the supply chain. Ian’s aim is to work towards embedding new technologies in traditional finance products to improve the customer experience.

Our Partners:

We're proud to pair up with industry leaders in a united mission to better the Australian agricultural industry

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